Creating a Long Term Winning Culture in Your Organization: Lessons from Barcelona and Real Madrid.



I have done extensive research on organization development this year. I am researching two major questions.
1. How are effective organizations built?
2. How do organizations manage change in a world where data and information is doubling every minute.?
The performance of Real Madrid in recent years inspires another question.
How do you create a long term winning culture?
This long term winning culture starts with instruction, then it becomes established as a mentality using resources and other factors I will highlight and discuss later.
You see this in teams like Barcelona and Real Madrid.
The major factors that help in building a long term winning culture are
1. Resources
2. Brand leadership
3. An emphasis on winning
4. Community Ownership
5. High talent management strategy.
1. Resources.
No team or organization can create a sustainable culture of winning without resources.
In times of shortfalls it must have the ability to reorganize by investing in new infrastructure and human capital.
The ability to consistently have the capacity to compete for talent and recruit non-human resources helps organizations build a long term winning culture.
2. Brand Leadership.
The unwritten hero of any financial statement is the contribution of the organizations brand.
A strong brand supports marketing efforts. It actually helps brands create more value without stretching marketing resources.
Most importantly, it helps attract and retain talent.
The organizations you join can determine your valuation in the labour market.
Organizations that want to create a long term winning culture must have a brand edge that helps them attract highly talented people while retaining a optimal number of them to be in their leadership pipeline.
3. Emphasis on winning:
Everyone comes to work for various reasons. But long term winners must always come to win.
This sounds like an idea that will make people fear failure. Since a high expectation for winning might make people fear losing.
This is not so. A winning culture must encourage people to fail fast.
Market leaders try new things ahead of market laggards.
A culture of innovation is a culture of winning. If you must win consistently you must come to work with facts and creative idea.
Organizations must be designed for people to have a bias for action and innovation. This itself is an emphasis for winning.
4. Community Ownership:
Great organizations have many stakeholders. I can't explain why, but this is a pattern I have noticed.
Perhaps, it's because there is a wisdom that comes with the crowd. There is a lot of feedback if you work with the crowd or community.
The richest businesses are the community businesses: Amazon, Google, Facebook, Berkshire Hathaway etc.
To build a long term winning culture, find a way to expose your business to the wisdom of the community.
In this information and knowledge economy, open businesses will be the winners.
Let me add that Barcelona and Real Madrid are owned by their communities. Decisions are not made by one rich man or one rich family.
5. High Talent Management Strategy:
How does an organization consistently attract highly talented people?
How do you also retain them?
These are questions organizations should ask. They are pertinent to create a long term winning culture.
Organizations must strive to maintain a certain level of talent density. Employment and retention strategies must seek to ensure a high talent density in organizations.
If you want to discuss this subject with me or implement it in your organization, let's have a chat.
Send an email to onikoyihamilton@gmail.com


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