Market Leadership in the Information Economy

I think about  the 90's a lot. Especially the music. I once organized a 90's themed party at work.

I dressed like Notorious BIG- Da Notorious. We didn't have internet, but there was so much originality.

I guess we are living in the age of full blown mass production.

Culture is mass produced. People are blowing the reality of their life's out of proportion.

People act funny because they need to put content out there.

Rebellion has become pop attitude. It hardly serves a useful purpose.

It took TV 15 years to be a mass medium. That is TV hit 50million viewers in 15 years.

Today, the internet took 3 years to be a mass medium. It took 3 years for the internet to reach 50million people.

Obviously, Mass Medium is becoming Mass Rubbish.

There is a yearning for quality, but quantity matters more in satisfying emotional demand.

Today, account planners and brands are competing on an emotional turf. The era of function is dead.

The winners in the information economy are the ones who achieve market leadership faster than competitors.

It cost more in the industrial economy to produce additional unit of goods.

In the information economy, if you take care of of your fixed costs, variable costs are cheaper than the industrial economy.

This is a moral argument. However, the wisdom of the consuming crowd must be respected.

If the crowd loves you, you will be rich.

May the crowd love you.